A virtual assistant at your service
Currently Alfred can recommend restaurants and bars in your neighbourhood, search wikipedia, give you weather information or send you a funny pic to lighten up your mood.
Now Alfred will be able to help you on a new level. Maybe book that restaurant you and your friends decided for or finding the cheapest flight to Bahamas. He will also be able to remember things about you - where you live and work etc. - and will be able to use this information when helping you with tasks.
Well, this is a bit into the future. But our vision is to develop him into a proper AI, being able to have relatively normal conversations and constantly learn from chatting with you. With Alfred hooked up to services like Amazon, Booking.com, Uber, Imdb, Wikipedia etc., the possibilites are endless.